Choose a Personal Training Course that Will Make You Shine!
Setting Yourself Apart from Other Personal Trainers
The world is a competitive place when it comes to making a mark in any profession. You not only have to work hard, you also have to work ‘smart’. As a personal trainer you may feel snug and settled with the experience and expertise gained in fitness certifications at EPTI with no wish to break out of the shell. That is OK if you want to be just one among others. However, if you wish to stand out in your profession as mentioned above, you need to make a few smart moves as under:
The first step
When you decided to become a personal trainer, did you have a specific goal in mind? Did you think of setting up a private client business or did you intend to seek employment in an established gym? Whatever your decision once you broke into the personal training business the thing to do is not to become complacent and jog along those same lines year after year. As you gain in experience your mind has to think of new ways and means on how to stand out in whichever route you decided on.
When you are in the process of climbing the ladder as a personal trainer you will face a good bit of competition. Like you, other trainers will be vying for the top slots. What then are your options? Besides your regular stints of personal training – whether private or in a gym – you could get involved in other related sports activities. May be take part in a fitness competition? If you manage to emerge victorious or even among the first three winners, such achievement would add weight to your resume. The important thing is to stay committed. Even if it takes a bit of time to make a special mark in your field, keep your chin – and efforts – up. The average personal trainer salary is just $37,000 per year, if you want to increase this you must increase your worth to your clients.
Nothing works as well as a bit of publicity. You should look at regularly adverting your skills, personal training course and knowledge on the various media pages, magazines, newspapers and websites. Over a period of time such exposure would make your name stand out in the business. If opportunity presents itself you could even get live TV coverage. During such exposure you could sell not only your present training-related business, but also any future ideas and plans you could offer to prospective clients.
In spite of any type of advertising you indulge in, it is also important to know if the content of such advertising is reaching the right type of audience. It is of no use if you just keep posting hot selfies, how selected exercises can prove beneficial, etc. Issues to concentrate on would be:
- Is the information being posting of value to the audience?
- Is the message positive?
- Is the information on workouts and nutrition useful and applicable?
- Include information on holistic nutrition, dance and fitness to attract particular audience segments.
You need to be aware that like you, others in the personal training business are also vying to make a mark in the business. In spite of any outstanding past achievements and various personal trainer certifications obtained, you need to be constantly on your toes. Every couple of years you need to look at where you have reached and then start to think of new ways and means to make your name and business stand out more – setting you apart from other personal trainers.