Setting Yourself Apart from Other Personal Trainers
The world is a competitive place when it comes to making a mark in any profession. You not only have to work hard, you also have to work ‘smart’. As a personal trainer you may feel snug and settled with the experience and expertise gained in fitness certifications at EPTI with no wish to break out of the shell. That is OK if you want to be just one among others. However, if you wish to stand out in your profession as mentioned above, you need to make a few smart moves as under:
The first step
When you decided to become a personal trainer, did you have a specific goal in mind? Did you think of setting up a private client business or did you intend to seek employment in an established gym? Whatever your decision once you broke into the personal training business the thing to do is not to become complacent and jog along those same lines year after year. As you gain in experience your mind has to think of new ways and means on how to stand out in whichever route you decided on.
When you are in the process of climbing the ladder as a personal trainer you will face a good bit of competition. Like you, other trainers will be vying for the top slots. What then are your options? Besides your regular stints of personal training – whether private or in a gym – you could get involved in other related sports activities. May be take part in a fitness competition? If you manage to emerge victorious or even among the first three winners, such achievement would add weight to your resume. The important thing is to stay committed. Even if it takes a bit of time to make a special mark in your field, keep your chin – and efforts – up. The average personal trainer salary is just $37,000 per year, if you want to increase this you must increase your worth to your clients.
Nothing works as well as a bit of publicity. You should look at regularly adverting your skills, personal training course and knowledge on the various media pages, magazines, newspapers and websites. Over a period of time such exposure would make your name stand out in the business. If opportunity presents itself you could even get live TV coverage. During such exposure you could sell not only your present training-related business, but also any future ideas and plans you could offer to prospective clients.
In spite of any type of advertising you indulge in, it is also important to know if the content of such advertising is reaching the right type of audience. It is of no use if you just keep posting hot selfies, how selected exercises can prove beneficial, etc. Issues to concentrate on would be:
Is the information being posting of value to the audience?
Is the message positive?
Is the information on workouts and nutrition useful and applicable?
Include information on holistic nutrition, dance and fitness to attract particular audience segments.
You need to be aware that like you, others in the personal training business are also vying to make a mark in the business. In spite of any outstanding past achievements and various personal trainer certifications obtained, you need to be constantly on your toes. Every couple of years you need to look at where you have reached and then start to think of new ways and means to make your name and business stand out more – setting you apart from other personal trainers.
Personal trainers always have to battle the perception of being expensive and time consuming. If you are personal trainer by profession, then this perception is not new to you. Sometimes, you are able to convince your prospective client, other times you are not lucky. As a result, you are always at the risk of building your experience as well as your regular flow of income.
So, here are a few tips that will help you brand yourself as a easy going, affordable and interesting fitness trainer.
Have Faith in Yourself
If you are pitching your professional services to a client, appear extremely confident. You may not always know your client, given that they would have called after seeing your advertisement or through word of mouth.
While you are paying close attention to the client’s requirements, make a mental note of the client. If you feel, the client needs some other work out routine, then suggest it politely. In addition, don’t forget to impress them with your personal trainer certifications.
If you know the prospective client beforehand, then take time to chalk out a strategy that will win him or her over immediately. If you feel that their body requires aerobics to start with and not power yoga, then suggest it tactfully.
You can also ask give them the numbers of your earlier clients and the academy where you obtained your fitness certifications. This will give them the assurance that you are a good bet.
Be Ready to Offer Discounts
Personal trainers often face this problem when they meet the clients. When clients say they can’t afford you, don’t be put off by it. Always highlight the necessity for a personal trainer and tell them that you are open to negotiating.
However, don’t make the mistake of agreeing to their negotiations if the price they are ready to pay is too less. Stick to your stand and make it clear that you will not budge after a certain price. If the client sees that you are firm, he or she will relent.
Personal trainer Vs a Gym
Another argument that you will always have to have answers for is that clients feel that a gym is an answer to all their fitness problems. This is your chance to show how you can change their lives quickly. Remember, clients always want quick results. So, show them how with your expertise, they can lost weight faster or become fit quicker – than spending double the time in the gym to reach that goal.
Another benefit that you can give your future clients is that of a diet plan. Gym trainers always give a generic diet plan which is meant for all customers. Whereas, you will be offering a diet plan based on the client’s exercise routine and body weight. Also, many personal trainers offer additional services such as Pilates, Yoga and Zumba. I recently attend a class at Bondi Personal Trainer – Pilates and I must say that I loved it!
If you want to increase you client base, keep building a strong network. You can also do small workshops which will help you sniff out new customers as well as brand your professional services. For more information check out Bondi Personal Trainer on Yelp.